AI Search Optimisation (AIO)
Make your website visible, readable, and recommendable by AI.
AI is changing how people find information online. Tools like ChatGPT, Google SGE, and voice assistants are reshaping search results, pulling answers from websites that are structured in a way large language models (LLMs) can easily read and understand. Traditional SEO is no longer enough. If your website content isn’t optimised for AI, you risk becoming invisible in this new search landscape.
OptimAI’s AI Search Optimisation (AIO) ensures your business is not just found, but chosen and recommended by AI-driven platforms.
What is AI Search Optimisation?
AI Search Optimisation (AIO) is the process of structuring and enhancing your website content so that AI tools, LLMs, and voice search systems can accurately understand, index, and recommend your business.
Unlike traditional SEO, which focuses on ranking in human-curated search results, AIO focuses on making your site readable and contextually relevant to AI algorithms. This involves refining the way your content is presented, connected, and tagged, ensuring AI tools know exactly who you are and what you offer.
AIO prepares your business to be discoverable across AI-generated answers, AI-powered search results, and emerging digital platforms where structured information is key.
What We Do
Schema Setup
We implement structured data (schema markup) across your website, providing AI systems with clear, machine-readable information about your business, services, and content hierarchy.
Keyword Alignment
We align your content with AI-relevant keyword clusters, ensuring consistency and clarity in how your business is described across your website.
Internal Linking
We optimise your website’s internal link structure, ensuring AI can follow logical pathways through your content and build accurate topic relationships.
Technical Fixes
We audit and resolve technical barriers that prevent AI tools from reading your site effectively. This includes cleaning up metadata, fixing crawl issues, and enhancing content accessibility.
Entity Tagging
We map and tag key entities (brands, products, locations, people) within your content so AI models can understand the context of who you are and what you offer.
OptimAI Approach
No businesses need the same setup. That’s why we don’t box you in. Whether you need a single fix, a full-scale build, or something in between, we’ll scope what makes sense and fill the gaps.
Why AI Search Optimisation is Important
Most AI-driven search platforms do not simply crawl websites like Google does. They rely on structured data, entity relationships, and well-linked content to pull reliable information into their responses.
If your site is not optimised for AI:
AI tools may misunderstand or overlook your content
You miss out on opportunities to appear in AI-generated answers and summaries
Your visibility drops as AI-powered search becomes the norm
AIO ensures your business is recognised, correctly interpreted, and prioritised by AI systems. It gives you a competitive edge in a digital environment where context, structure, and clarity determine whether or not your business is surfaced to potential customers.
Ready to Optimise for AI? Let’s Get You Seen.
If your business isn’t showing up in AI-powered search results, it’s time to fix that. Start with a quick AI Visibility Audit and we’ll show you exactly where your content stands and how we can improve it.
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