Answer Engine Optimisation (AEO)
Position your content to be the answer in AI results.
Search has evolved. People are no longer typing keywords and clicking links. They are asking full questions and expecting instant, direct answers — often from AI-powered search engines, voice assistants, and chatbots.
If your business content is not structured to provide clear, reliable answers, you will be left out of this new search behaviour. OptimAI’s Answer Engine Optimisation (AEO) makes sure your content is picked up, understood, and delivered as the best answer by AI tools.
What is Answer Engine Optimisation?
Answer Engine Optimisation (AEO) is the process of rewriting and structuring your content so that AI tools can easily identify and surface it as the best possible answer to a user’s question.
While traditional SEO focuses on ranking for keywords, AEO focuses on intent — making sure your business shows up in AI-generated responses, featured snippets, and voice search results. This involves crafting direct, well-structured answers, formatting content to be easily parsed by AI, and ensuring it aligns with how people are actually asking their questions.
AEO is about positioning your business as the authoritative source when AI engines decide which answer to display.
What We Do
Structured FAQs
We develop targeted FAQ sections that mirror how real users ask questions, making it easy for AI to surface your responses.
Intent Mapping
We analyse the questions your audience is actually asking, align your content to those intents, and fill any gaps where answers are missing.
Rich Snippets
We format your content for Google’s featured snippets and AI answer boxes, structuring it for maximum visibility in highlighted positions.
Featured Content
We identify and optimise content that has the potential to be featured in AI-driven search and ensure it is structured correctly.
Answer Formatting
We rewrite key content areas into direct, scannable answers that AI tools can easily parse and pull into responses.
OptimAI Approach
No businesses need the same setup. That’s why we don’t box you in. Whether you need a single fix, a full-scale build, or something in between, we’ll scope what makes sense and fill the gaps.
Why Answer Engine Optimisation is Important
AI-driven search tools prioritise clear, well-structured answers. If your content is not optimised for how AI selects and formats answers:
You miss opportunities to appear in AI snippets, voice responses, and conversational AI results
Competitors with better-structured content will be shown instead
Your organic visibility decreases even if your website ranks well in traditional search
With AEO, you make sure your business is the one providing direct, valuable answers across multiple AI platforms. It increases your chance of being cited, reduces the need for users to click away, and establishes your authority as a go-to source.
Want Your Business to Be the Answer?
Let’s Make It Happen.
If your content isn’t showing up in AI-generated answers, you’re losing visibility every day. Start with an AI Answer Snapshot, and we’ll show you how to position your business as the go-to answer across AI and search platforms.
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