Frequently Asked Questions (FAQ)

What does OptimAI do?

OptimAI helps businesses improve their visibility and performance in AI-powered search results, answer engines, and digital workflows. We specialise in AI Search Optimisation (AIO), Answer Engine Optimisation (AEO/GEO), Custom AI Chatbots (LEO), and AI Marketing Systems that automate content, campaigns, and reporting.

What is AI Search Optimisation (AIO)?

AI Search Optimisation (AIO) is the process of making your website and content structured, readable, and recommendable by AI tools like ChatGPT, Google SGE, and voice assistants. It includes schema setup, entity tagging, internal linking, and technical fixes to ensure AI can understand and surface your business in relevant searches.

What is Answer Engine Optimisation (AEO/GEO)?

Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) involve restructuring your content to provide clear, direct answers that AI platforms can pull into snippets, AI summaries, and voice results. This includes building structured FAQs, rich snippets, and intent-aligned content that positions your business as the best answer.

How are AIO and traditional SEO different?

SEO focuses on helping your website rank in search engine results for keywords. AIO focuses on helping AI systems understand and reference your content in AI-driven search and conversational responses. SEO is still essential, but without AIO, your content may not appear in AI-generated answers or summaries.

What is a Custom AI Chatbot?

A Custom AI Chatbot is a GPT-powered assistant trained specifically on your business content. It can handle real conversations with customers, answer detailed questions, capture leads, and automate common support tasks while sounding like your brand. We design and build chatbots that provide on-brand, accurate, and helpful responses 24/7.

Do I need a chatbot even if I have a small business?

Yes. A well-trained chatbot saves time, provides instant customer support, and captures leads while you focus on running your business. It’s a scalable way to offer better service without needing extra staff.

What are AI Marketing Systems?

AI Marketing Systems are workflows and tools we build to help you automate and accelerate your marketing processes. This includes prompt libraries for faster content creation, automated campaign flows, AI-driven content engines, and live reporting dashboards. The goal is to help you scale your marketing without increasing your workload.

How do I know which OptimAI service I need?

You don’t need to know right away. We’ll help you figure it out based on your goals, challenges, and current digital setup. You can start with a free AI Visibility Audit or send us an enquiry, and we’ll recommend what makes the most sense for your business.

Can I start with just one service?

Absolutely. You can engage us for a specific service like AIO, AEO, chatbots, or AI Marketing Systems. Many clients start with a single fix and expand as they see results. We offer flexible, tailored solutions with no lock-in packages.

How long does an AI Optimisation project take?

Most projects take between 2 to 6 weeks depending on scope. Quick audits or chatbot builds can be delivered faster, while full AI marketing system setups may take longer. We always provide a clear timeline upfront.

Do you only work with Australian businesses?

Our core focus is on Australian businesses, but we can work with clients globally. Our services are designed to be location-agnostic, but we have a strong understanding of the Australian digital landscape.

Is AI Optimisation a one-time project?

It can be, but AI search and content ecosystems evolve rapidly. Many of our clients engage us for ongoing support, audits, and system improvements to stay ahead. We offer flexible ongoing optimisation if you need it.

Do I need to know how to use AI tools?

No. We build systems and solutions that fit your workflow. We also provide training and documentation where needed, so you can feel confident using the AI tools we set up without needing to be an expert.

What happens after I send an enquiry?

We’ll review your enquiry, assess your current digital presence, and get back to you with a clear, no-fluff plan. You’ll know exactly what we can do, how it helps, and what’s involved before you commit to anything.

How do I get started with OptimAI?

Simply send us an enquiry or request a free AI Visibility Audit. We’ll take it from there and guide you through the next steps.